Beat Diabetes

Annual Walkathon in conjunction with Dubai Fitness Challenge

Mashreq pulled out all stops with our corporate participation at Beat Diabetes 2019 on 15 November, and the results are both resounding and rewarding. This year, the popular annual walkathon was held in conjunction with Dubai Fitness Challenge 30x30, marking bigger public attendance than ever before. The event also underlined two causes: diabetes support and fitness as a way of life. Our teams joined more than 20,000 residents of Dubai on a Friday morning, as Zabeel Park got converted into a huge outdoor fitness arena. More than 200 Mashreq employees joined the 3km Beat Diabetes Walk to support those suffering from diabetes and raise greater awareness of the disease. Our fitness activation programme, Mashreq Fit, received a rather overwhelming response with over 1,000 participants. Guests took on all our squat, push-up and plank challenges to win Mashreq branded prizes and trophies. The energy and enthusiasm of our efforts was also recorded on all Mashreq social media channels, with live feeds engaging 16,135 participants and members of public.